Guide · Product Hunt launch
Product Hunt Video and Gallery Size Guide
What Product Hunt accepts for your launch video, gallery images and thumbnail, from its help center, plus the export settings, video structure and checklist that make launch media look sharp.
Last updated: 2026-10-17
Product Hunt launch media sizes at a glance
Product Hunt’s requirements and recommendations for each asset, and what to prepare.
| Asset | What Product Hunt asks for | What to prepare |
|---|---|---|
| Launch video | A full YouTube URL (no shortened links); the video can’t be private | A 16:9 MP4 at 1920×1080 uploaded to YouTube as public or unlisted |
| Gallery images | Recommended 1270×760; at least two images before the gallery shows | 4–8 images at 1270×760 that tell the same story as the video |
| Thumbnail | Square, recommended 240×240; GIFs allowed under 3 MB | Your logo or a short loop; avoid strobing, quick cuts and tiny text |
Source: Product Hunt Help Center, “How to post a product”, checked October 17, 2026. Product Hunt does not set a video length.
Product Hunt video size and format
Product Hunt does not host video files. Your launch video is a YouTube link that Product Hunt embeds in the gallery, so the format that matters is the one YouTube plays well. Export a 16:9 MP4 at 1920×1080 (1080p) with H.264 video and AAC audio, and YouTube will serve an HD version in the embed.
Product Hunt’s help center adds two rules: paste the full YouTube URL, because shortened links do not load, and do not set the video to private. Public or unlisted both work. Unlisted keeps the video off your channel page until launch day.
A vertical 9:16 video is not useful in the gallery, but it is the right shape for the X, LinkedIn and Instagram posts that drive traffic to your launch, so make both if you can.
Product Hunt gallery image size: 1270×760
Product Hunt recommends gallery images at 1270×760 pixels, and the gallery only appears once you have at least two images. Most launches use four to eight. The first images get the most attention, so lead with the clearest picture of your product and its main benefit.
Design each gallery image as a slide with one message: a headline of a few words and a real screenshot. Keep text large enough to read on a phone, and use the same screens and wording as your launch video so the gallery and video tell one story.
Product Hunt thumbnail size: 240×240
The thumbnail is the small square image next to your product name in the feed. Product Hunt recommends 240×240 pixels. An animated GIF is allowed if it is under 3 MB, and Product Hunt asks you to avoid strobing, quick cuts and text that is too small to read.
A simple logo works, but a short, calm loop of your product can stand out in a list of static icons. Export it at 240×240, keep it to a few seconds, and check the file size before you upload.
Recommended Product Hunt video export settings
| Setting | Recommended value | Why |
|---|---|---|
| Aspect ratio | 16:9 | Fills the gallery embed without black bars |
| Resolution | 1920×1080 | YouTube serves 1080p in the embed |
| Frame rate | 30 fps | Smooth motion, small file |
| Codec | H.264 video, AAC audio, MP4 | Uploads and processes reliably on YouTube |
| Length | 30–60 seconds | Long enough to show value, short enough to finish |
| YouTube visibility | Public or unlisted, embedding on | Private videos do not play on Product Hunt |
A 45-second Product Hunt video structure
A simple outline that works for most software launches.
| Time | Scene | Purpose |
|---|---|---|
| 0–3 s | The problem or the product’s main screen | Hook viewers before they scroll on |
| 3–12 s | What the product is, in one line | Make the category obvious |
| 12–35 s | Two or three real product moments | Show the value working |
| 35–42 s | A differentiator or a proof point you can stand behind | Give a reason to choose you |
| 42–45 s | Tagline and call to action | Tell viewers what to do now |
How to upload your Product Hunt video
- 1
Export 16:9
1920×1080 MP4. Keep text away from the bottom edge, where YouTube’s player controls appear.
- 2
Upload a day early
Public or unlisted, embedding allowed. Give YouTube time to process the HD version.
- 3
Paste the full URL
Use the youtube.com/watch link, not a youtu.be short link or a playlist.
- 4
Preview the launch
Check the video plays in your scheduled launch, then share a 9:16 cut when it goes live.
Common Product Hunt media mistakes
Most launch media problems are easy to avoid once you know them:
- Using a youtu.be short link, which does not load in the gallery.
- Leaving the YouTube video private, so it does not play on Product Hunt.
- Opening the video with a long logo animation instead of the product.
- Tiny text in gallery images that cannot be read on a phone.
- A thumbnail GIF over 3 MB or with fast, flashing cuts.
- Gallery images and video that show different screens or messages.
Make the Product Hunt video with Tweenova
Tweenova turns your launch brief and the screenshots from your gallery into a beat-synced 30–60 second launch video, in 16:9 for Product Hunt and 9:16 for social, from the same storyboard. You pick one of three storyboard directions, revise in plain words and download both formats, usually the same day. The video is built only from your real screenshots, with an original, license-free soundtrack you can publish on YouTube.
Make my Product Hunt video
Tell us about your product and pick a length. You will add screenshots on the next screen.
Launch video FAQ
Ready to make your launch video?
Write a brief, pick a storyboard, and have a launch video ready for launch day.